TL:DR; Depending on your goals you’ll want to create a Facebook “group” for your club, a Facebook “page,” or both. Here’s the difference according to Facebook ,and I’ll explain the pros and cons of each myself below.


While building out our club directory and event calendar, we’ve seen the good, the bad and the ugly of how people promote their cornhole clubs and tournaments online. Note that Facebook isn’t the ONLY way to promote cornhole on the Internet, but the cornhole community is very strong in Facebook so it’s the best place to start. Depending on your location and audience, you should considering setting up an Instagram account and/or using Meetup.com, and possibly even creating your own web page.

For this introductory post though, I’d like to share some tips and tricks for getting off the ground by using Facebook to establish a good presence for your club.

Facebook Groups and Facebook Pages

Almost every club has some kind of presence on Facebook — a page, a group or both. They serve different purposes, and I recommend you have both, eventually, but if you’re just starting out or only have one, make it a page. I recommend you not set up your organization’s presence as a personal “profile” because they weren’t meant for that so there are some important limitations I’ll discuss below.

Creating an Effective Facebook Page for your Cornhole Club

A Facebook page is the persona and voice of your club. You can and should use it to describe your club’s location and purpose, publish information and events, comment on other page’s and people’s posts, join and participate in groups, send and receive messages, all just like you do as an individual, but as your club.

People can post things on your page and send you messages, but they’re generally better for outbound communications.

  1. Fill out your About page. Be sure to describe your club’s location and purpose in a way people from anywhere (not just locals) will understand.
  2. Give your page a custom URL. Isn’t “facebook.com/yourclub” so much nicer than facebook.com/yourclub-145419720414? Yes, yes it is.
  3. Populate your event calendar. Even if you post about your activities frequently, posting blind draws and touranments in your Events tab gives the impression of a vibrant club and makes it easier for people to figure out when they can play with your crew. More on this below.
  4. That’s a good start! If you want to learn more, Facebook provides good info about how to create, run and promote a page.

Creating an Effective Facebook Group for your Cornhole Club

A Facebook group is a place where people can post information for and ask questions of other members. You can post into your group as yourself or your page if you have one, but generally most of the content and conversation in Facebook groups is created and directed by members. There are three privacy options for Facebook groups: public means anybody can see who’s in a group and what members are talking about, closed groups people can find, but can’t see who’s in it or what they discuss, and secret groups are hidden from non members.

  1. Make your group public. Unless you’re actually discussing sensitive matters (which is unlikely) making your group will make it easier to attract potential guests and new members.
  2. Learn more about Facebook groups.

Once you’ve got a Facebook presence in place, whether it’s just your page or you’ve gone ahead and set up a group too, it’s time to add and promote your tournaments.

I hope this has been helpful. If you have any questions please send me an email.