While building out our club directory and event calendar, we’ve seen the good, the bad and the ugly of how people promote their cornhole clubs and tournaments on Facebook. I’d like to share some tips and tricks for using Facebook to establish a good presence for your club and efffectively promote your tournaments.

Facebook Groups and Facebook Pages

Almost every club has some kind of presence on Facebook — a page, a group or both. They serve different purposes, and I recommend you have both, eventually, but if you’re just starting out or only have one, make it a page.

Tips for Your Cornhole Club’s Facebook Page

A Facebook page is the persona and voice of your club. You can and should use it to describe your club’s location and purpose, publish information and events, comment on other page’s and people’s posts, join and participate in groups, send and receive messages, all just like you do as an individual, but as your club. People can post things on your page and send you messages, but they’re generally better for outbound communications.

  1. Fill out your About page. Be sure to describe your club’s location and purpose in a way people from anywhere (not just locals) will understand.
  2. Give your page a custom URL. Isn’t “facebook.com/yourclub” so much nicer than facebook.com/yourclub-145419720414? Yes, yes it is.
  3. Populate your event calendar. Even if you post about your activities frequently, posting blind draws and touranments in your Events tab gives the impression of a vibrant club and makes it easier for people to figure out when they can play with your crew. More on this below.
  4. Learn more. Facebook provides good info about how to create, run and promote a page.

Tips for Your Cornhole Club’s Facebook Group

A Facebook group is a place where people can post information for and ask questions of other members. You can post into your group as yourself or your page if you have one, but generally most of the content and conversation in Facebook groups is created and directed by members. There are three privacy options for Facebook groups: public means anybody can see who’s in a group and what members are talking about, closed groups people can find, but can’t see who’s in it or what they discuss, and secret groups are hidden from non members.

  1. Make your group public. Unless you’re actually discussing sensitive matters (unlikely) making your group will make it easier to attract potential guests and new members.
  2. Learn more about Facebook groups.

Facebook Events for Cornhole Tournaments

The first step to effectively promoting your cornhole tournament is creating a Facebook “event” for it. You can add or update information over time to let people who RSVP or express interest know what’s going on now and over time. Learn more about creating and promoting Facebook events.

Once you set up a Facebook event, you should post about it personally and as your page, share it in relevant groups, and encourage friends and club members to share it as well. You should also post information about it in local community groups, meetup sites, etc.

Recurring Events for Weekly Blind Draws and League Nights

Setting up your weekly cornhole tournament night as a “recurring” event will make it easier for you to promote your event, and for people to find it. Here’s an example — a weekly blind draw that I run in San Jose, CA as Silicon Valley Cornhole. You can see two instances/dates of my tournament, and the +35 next to those dates indicates there’s a whole lot more in the system.

Note: You can only do this if you’re creating an event as a Facebook page! Frankly I think that’s reason enough to create a Facebook page for your club.

How to Create a Weekly Event

Only public events can be recurring, so when you create your event you’ll need to set it to public. After you pick your host and enter a title and description, you’ll need to change the Frequency from the default “Occurs Once” to Weekly, or Custom if you want to set it to biweekly or monthly or whateever.

When you set Frequency to weekly, you’ll get this popup that lets you set day of the week, along with start and end dates. If you know you won’t be hosting your event on a particular night, or will be starting early or late, click “Customize dates and times.” That’ll let you add or remove specific dates, modify times, etc.

Submitting to Cornhole Central

To get your one-time or recurring cornhole tournament into our calendar you can “Suggest an Event” using the link of that name under the “Events” item in our main site navigation. You can also send us an email or Facebook messenger message, or post about your event on our page.

Promoting Your Cornhole Tournament in Event Sharing Groups

There are a number of local and regional groups in which people announce and discuss cornhole tournaments. Check these out and see which ones make sense for your tournament, and if you know of others please let us know.

Wrapping Up

I hope this has been helpful. If you have any questions please send me an email.